Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your web site from an ad you've placed in a search engine's results(like Yahoo or Google). The more you agree to pay per click for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. Every day pay per click campaigns are getting more competitive and costly. According to Jupiter Research, by 2010, 7 billion dollars will be spent on PPC advertising. Therefore it is very important to have a solid PPC management strategy in place.
Paid inclusion programs, as an element of your search engine marketing strategy, provide some practical advantages to marketers over the standard optimization and submission process. Paid inclusion draws qualified visitors to relevant pages of your web site, not just the home page. Paid inclusion delivers qualified visitors directly to specific information and/or product pages that help drive conversion. Paid inclusion provides faster results because submissions experience faster initial indexing and refresh times. Paid inclusion can be more cost effective than paid (sponsored) search ads. Power of the Web's thorough analysis and management of paid inclusion programs eliminates the guesswork so you can achieve optimal results from your campaign.
Web analytics is an important factor in the progress of a good SEM campaign. It allows us to determine what to do next, who to target, and where our focus should be. We will give a report on keyword stats, web site visitors, determine which pages are turning in the most leads, and determine where your traffic is coming from.